January 2009 – Lead Generation Forecast

Great news for the first quarter of 2009. Per click charges have fallen! That means your cost per lead is dropping! We are seeing this because your competition is pulling out. A McGraw Hill study shows that companies that stay the course and don’t cut advertising have the highest growth rates during recession. Of 600 companies examined in the study over 5 years those that maintained or increased their advertising posted average growths of 256%. We are seeing the benefit now with falling per click charges and less competition. Our recommendation is maintain your prospecting campaigns to keep growing your database…those that stop developing prospects will find themselves set back several years in lost opportunities.

WARNING!: January 2009 – Online Foreclosure Leads

We are currently generating thousands of leads for the foreclosure market at a very good $/lead. We have received feedback on these leads from our advertisers across the nation. We are seeing great results for generating contactable leads, however, a common theme is that many are from unqualified, “unrealistic” buyers. These leads will require extra effort from agents to qualify them and put the rest in a long-lead contact system. The good news is – these buyers will eventually become qualified buyers – keep in touch with them.

In the mean time for those that need a higher percentage of shorter-lead contacts we are working on an investor campaign with a MicroSite as an addition to our LeadPro system. We are hoping to capture more qualified individuals looking for the “good real estate deals”. If you are currently running a foreclosure campaign and are interested in switching your ad funds to an investor campaign let us know. Thanks!

More Companies are allotting greater budgets to Paid Search Over SEO

More Dollars for Paid Search Versus SEO in 2008

SEO seems to be losing out to paid search budgets according to a new report released by E-consultancy.

Search Engine Marketing Buyer’s Guide forecasts search marketing spending will increase by 24% this year.

Even in the face of recession companies will be maintaining their search marketing budgets. The report estimates that of paid search will be seven times higher than that spent on search engine optimization (SEO). This makes sense to me because paid search has the most trackable returns and is easily measureable. Budgets can be quickly reallocated to campaigns that are performing as opposed to SEO or other forms of advertising where the returns are calcualted many months after the initial marketing investment.

Paid search has the benefit of quickly being able to reallocate and redirect funds. Because of this it is among the most efficient forms of advertising. This is good news for companies that have medium to small budgets. Companies struggle to make sound descisions about where to allocate advertising dollars to better promote themsleves. They ask questions like – do I keep advertising in the yellow pages, which is not performing like it used to or do I find something else. Many of these companies are choosing paid search – in fact according to the Kelsey Group report local business advertising is going to grow 30% this year alone. Paid search is virtually the only way to gain an immediate online presence.

That said, if you can afford it, don’t abandon your SEO strategies and go for paid search only – you would be losing out on a potentially lucrative marketing channel and giving your competition an edge in the long term. The con about paid search is that over time the cost fluctuates with competition. If you can’t afford both and you need to reallocate those funds – don’t worry your SEO effort will not be a loss. You won’t have to start from zero when you resume your SEO efforts. In fact you may learn something that will compliment those efforts from your paid campaign.

If you need to generate business today then your only option is paid search. Use paid search to not only generate business but to compliment your online SEO effort long term. Try and understand the data available to paid search. What terms convert searches into leads? What does that lead cost? What is the rate of converting leads to customers? What is the return on the investment.

Mark Sprenger – President LocoBee.com
Local Busines and Search Marketing Expert

How does Google rank your local business listing?

How does Google rank your local business listing?

The official word from Google is this:

All Google search results are based primarily on relevance, and Google Maps listings are no different. Google Maps ranks business listings based on their relevance to the search terms entered, along with geographic distance (where indicated) and other factors. Sometimes our search technology decides that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer.

How does LocoBee get such good rankings on Google Maps then?

We use the same techniques to position map rankign that we do to position our SEO clients. Because we are limited in the amount of content we can provide for a single business listing we also employ the same research that we use for our pay-per-click clients. Achieving a high ranking on Google maps takes the same kind of expertise that we have been developing since 1999 as a local search marketing company. We start with basic keyword research and keyword list refinement. We develop call to action business titles similiar to the ones we develop for AdWords campaigns. We research or keyword list to discover which terms trigger local business results. We then use those terms to develop an optimized business listing for our clients. We rarely miss primarily because we continually check rankings to ensure we take your business as high as it can get.

As an added benefit we check rankings around and notify Google when inapropriate listings make the rankings for your keywords such as business that are no longer in business.

If you would like more information on our services give us a call at (916) 853-2316 or sign up for our webinar Local business Listing Yellow Pages Webinar

For more information:
http://maps.google.com/support/bin/answer.py?answer=7091&topic=13435

Understanding the World of Search Engine Marketing – Terminology

Search advertising glossary of terms

This resource is a guide to the terms used in the world of search advertising, with a special focus on the basic concepts of search engines, search-based advertising metrics and pricing. We hope you find the guide helpful as you explore this innovative way to advertise your business.

This glossary includes terms relating to these topics:

• Search Marketing
  
• Targeting
• Metrics
• Pricing
• Placements
• Advertising on Google
  
• Search Engine Basics
• Interactive Ad Format

——————————————————————————–
Search marketing  (Back to Top)

When you advertise on a search engine, you purchase keywords that relate to your
product or service. Internet users type in your keywords and see your ad on the
same page as their search results. Most search advertising programs enable you
to buy a prominent position at the top of the page. Others offer space alongside
the search results, or below the editorial portion of the page. These paid
placement options are distinguished from paid inclusions.

Query. A request for information, usually to a search engine or a database. The
user types in words or topics, and the search engine returns matching results
from its database. A query is at the center of every search engine interaction.

Keyword. A specific word, or combination of words, entered into a search engine
that results in a list of pages related to the keyword. A keyword is the content
of a search engine query.

Text ad. An ad designed for text delivery, with concise, action-oriented copy
and a link to your website. Because they are not accompanied by graphics, text
links are easy to create and improve page download time. Also known as a
sponsored link.

Call to action. Ad copy that encourages users to take a defined action. Examples
range from "Click here" or "Buy now" to "Enter now to win a free trip to Hawaii"
or "Click to download a free white paper."

Landing page. An active web page where Internet users will "land" when they
click your online ad. Your landing page doesn’t need to be your home page. In
fact, ROI usually improves if your landing page directly relates to your ad and
immediately presents a conversion opportunity — whether that means signing up
for a newsletter, downloading a software demo, or buying a product. Also known
as a destination URL or clickthrough URL.

Paid placement. Guaranteed listing with high ranking among search results,
usually in relation to specified keywords. In response to recent FTC guidelines,
many search engines clearly identify paid placements as "sponsored links,"
listing them separately from the editorial portion of the results page. Paid
placement programs are typically based on CPC or CPM pricing, with higher
overall costs than paid inclusion. Also known as pay-for-placement.

Paid inclusion. Guaranteed inclusion on a search engine’s results in exchange
for payment, without any guarantee of how high the listing will appear. A paid
inclusion appears to the user as an editorial listing rather than as a sponsored
link. Paid inclusion pricing is typically based on a flat fee or index fee.

——————————————————————————–

Targeting (Back to Top)

Targeting enables you to show your ad only to those users who specify particular
keywords. Search advertising also enables you to target your ads to the right
customers at exactly the right time—when they are looking for your product or
service. Targeting works hand in hand with relevance to improve the
effectiveness of your search advertising campaign.

Relevance. A measure of how closely a search result – or a search ad – matches
the user’s query. Relevance is key to harnessing the power of search
advertising. The more relevant your ad, the more likely the audience will be
motivated to respond to your call-to-action. At the same time, the relevance of
your ad and your ad’s landing page can enhance the user’s search experience,
while irrelevant ads can cause users to ignore advertising altogether.

Geo-targeting. The distribution of ads to a particular geographical area. For
example, you can use a place name in your keyword, such as "Minnesota
multimedia" or "Sacramento farm equipment." Some search engines allow you to
target specific countries – and languages – without using keyword relevance.

Keyword matching. Methods of selecting and organizing your keywords to match the
user’s query. Four types of keyword matching options can help you refine your ad
targeting:

Broad match. This is the default option. When you include keyword phrases – such
as tennis shoes – in your keyword list, your ads will appear when users search
for tennis and shoes, in any order – and possibly along with other terms.

Your ads may also automatically show for expanded matches, including synonyms
and plurals. This means that Google will analyze your keyword list, ad text, and
millions of daily Google search queries, and show your ads for relevant terms
and variations (such as tennis sneakers), even if you didn’t include these terms
in your keyword list.

Broad matches are often less targeted than exact or phrase matches. If you
decide to run your ads on broad-matched keywords, we recommend creating keyword
phrases containing at least two descriptive words.

Exact match. The search query must exactly match your keyword. This means
"tennis shoes" will only match a user request for "tennis shoes" and not for
"red tennis shoes," even though the second query contains your keyword.

Phrase match. Your ad appears when users search on the exact phrase and also
when their search contains additional terms, as long as the keyword phrase is in
exactly the same order. A phrase match for "tennis shoes" would include "red
tennis shoes" but not "shoes for tennis."

Negative keyword. Negative keywords allow you to eliminate searches that you
know are not related to your message. If you add the negative keyword "–table"
to your keyword "tennis shoes," your ad will not appear when a user searches on
"table tennis shoes." Negative keywords should be used with caution, as they can
eliminate a large portion of a desired audience if applied incorrectly.

——————————————————————————–
Metrics (Back to Top)

The objectives of your search advertising campaign will include some combination
of quantity- and performance-based metrics. Many of these measurements, such as
impressions or clickthroughs, are also the basis for ad pricing models on search
sites.

Target audience. The intended audience for an ad, usually defined in terms of
specific demographics (age, income, etc.), product purchase behavior, product
usage, or media usage.

Universe. The total population of the audience you’re measuring.

Impression. An ad served to a user’s browser. Number of impressions determines
the cost of online ads in CPM pricing models. Also known as an exposure.

Reach. The total number of unique users who will be served your ad over a
specific period of time. Reach is often expressed as a percent of the universe
for the demographic category. Also known as an unduplicated audience.

Share of voice. A relative portion of inventory available to a single advertiser
within a defined market sector over a specified time period.

Unique user. A single individual or browser who accesses a site or is served
unique content and/or ads. Unique users can be identified by user registration
or cookies. Also known as a unique visitor.

Repeat visitor. A unique visitor who has accessed a website more than once over
a specific time period.

Frequency. The number of times an ad is delivered to the same browser in a
single session or time period. A site can use cookies to track frequency.

Clickthrough. The action of clicking an ad element and causing a redirect to
another web page.

Clickthrough rate (CTR). The number of clickthroughs divided by the number of
impressions, multiplied by 100 and expressed as a percentage. For example, your
CTR is one percent if 100 people are shown your ad and one person clicks through
to your site. CTRs typically range from 0.5 percent for banner ads to 3.0
percent for text links. Also known as ad impression ratio or yield.

Return on investment (ROI). The benefit gained in return for the cost of your ad
campaign. Although exact measurement is nearly impossible, your clickthrough
rate and your conversion rate combined with your advertising costs, can help you
assess the ROI of your campaign.

Conversion. A defined action in response to your ad’s call to action. A
conversion may be a sale, or it could be a registration, download, or entry into
your lead database, depending on the goal of your campaign.

Conversion rate. The number of visitors who respond to your ad’s call to action
divided by the number of impressions, multiplied by 100 and expressed as a
percentage. For example, your conversion rate is one percent if 100 people are
shown your ad, five people click through to your site, and one person makes a
purchase.

Tracking. Online advertising opens the opportunity to track audience response
throughout the life of your campaign. Tracking and reporting tools can help you
learn as you go, so you can refine your ad creative, placement options, and
spending levels if you’re not seeing the results you expect. The publisher of
your ads typically will provide reports on ad impressions and clickthrough. For
additional analysis of your traffic and actual customer conversion rates, you’ll
need to build tracking mechanisms into your website.

Token. A tracer or tag attached by the receiving server to the address (URL) of
a page requested by a user. A token lasts only through a continuous series of
requests by a user, regardless of the length of the interval between requests.
Tokens can be used to count unique users.

Beacon. A line of code placed in an ad or on a web page that helps track the
visitor’s actions, such as registrations or purchases. A web beacon is often
invisible because it’s only 1 x 1 pixel in size and has no color. Also known as
web bug, 1 by 1 GIF, invisible GIF or tracker GIF.

Cookie. A file on the user’s browser that uniquely identifies him or her. Use of
cookies on your site makes it possible for you to identify return visitors and
track their web actions.

——————————————————————————–

Pricing (Back to Top)

Costs for search advertising are based on ad delivery—usually measured in CPM—or
on actual ad performance. Performance-based pricing relies on a set of
agreed-upon metrics, such as cost-per-click (CPC), a percentage of online
revenues, or delivery of new sales leads. Some publishers also offer hybrid
models, which combine the benefits of CPM and performance-based pricing.

Cost-per-1000-impressions (CPM). Pricing based on number of impressions served
over a period of time. A $50 CPM means you pay $50 for every 1000 times your ad
appears. ("M" is the Roman numeral for 1000.) Also known as pay-per-impression.

Cost-per-action (CPA). Pricing based on the number of actions in response to
your ad. An action may be defined as a sales transaction, a customer
acquisition, or simply a click. Also known as cost-per-transaction. CPA may also
refer to cost-per-acquisition.

Cost-per-click (CPC). Pricing based on the number of clicks your ad receives. A
typical range is 5 cents to $1 per click. Also known as pay-per-click. CPC may
also refer to cost-per-customer.

Cost-per-lead (CPL). Pricing based on the number of new leads generated by your
ad. For example, you might pay for every visitor that clicks on your ad and
successfully completes a form on your site.

Cost-per-order (CPO). Pricing based on the number of orders received as a result
of your ad placement. Also known as cost-per-transaction.

Cost-per-sale (CPS). Pricing based on the number of sales transactions your ad
generates. Since users may visit your site several times before making a
purchase, you can use cookies to track their visits from your landing page to
the actual online sale. Also known as cost-per-acquisition or pay-per-sale.

Referral fees. Fees paid in exchange for delivering a qualified sales lead or
purchase inquiry. For example, an affiliate drives traffic to other companies’
sites, typically in exchange for a percentage of sales or a flat referral fee.

——————————————————————————–
Placements (Back to Top)

Whether you want to maximize visibility or minimize costs, search advertising
programs offer a variety of placement options to help you meet your objectives.

Inventory. Advertising space available for purchase on a website. Based on
projections, inventory may be specified as number of impressions or as a share
of voice. Also known as ad avail.

Dynamic rotation. Delivery of ads on a rotating, random basis. Dynamic rotation
allows ads to be served on different pages of the site and exposes users to a
variety of ads.

Run-of-site (ROS). The scheduling of ads across an entire site, often at a lower
cost than the purchase of specific pages or sub-sections of the site. A
run-of-site ad campaign is rotated on all general, non-featured ad spaces on a
site.

Remnant inventory. Low-cost advertising space that is relatively undesirable or
otherwise unsold.

Exclusive. A contract that allows advertisers to purchase all inventory on a
given page or for chosen keywords.

Syndication. An option that allows you to extend your reach by distributing ads
to additional partner sites.

Insertion order (I/O). A contract that specifies the details of your search
advertising campaign, including placements options, keywords, ad creative,
landing page, pricing, geo-targeting, and language options.

——————————————————————————–
Advertising on Google (Back to Top)

Google currently reaches the largest search audience in the world. With an index
of billions of web pages, images, and other file formats – combined with the
industry’s most advanced search technology – Google is the fastest and easiest
way to find relevant information on the Internet.

Placement on Google search results is determined by Google’s unique PageRank™
technology, a system for ranking web pages that was developed by Google’s
founders, Larry Page and Sergey Brin. PageRank indexes a web page by measuring
its "importance" as determined by the number of pages that link to that page and
the importance of those pages. Google combines PageRank with sophisticated
text-matching.

Google AdWords™ Program. A flexible program based on cost-per-click (CPC)
pricing, with dynamic placement at the side of Google search results. You set a
maximum CPC and only pay when a customer clicks on your ad, no matter how many
times it is shown. A syndication option allows top-performing ads to reach users
on Google’s network of search and content sites, including AOL, Ask Jeeves,
EarthLink, AT&T Worldnet, CompuServe, Netscape, ABC.com, and About.com. AdWords
enables you to manage the details of your campaign over the Internet at any
time. For advertisers with more extensive campaigns and larger budgets, Google
provides a full suite of premium strategic services.

For more information about Google search advertising opportunities, visit
www.google.com/ads

——————————————————————————–
Search Engine Basics (Back to Top)

A search engine is a program that helps users find information on the Internet.
An automated system sends out a spider to the web and collects site links for
its database. When a user types in a keyword or combination of keywords, the
spider sorts through the database and ranks the websites in order of relevancy.
A search engine is distinguished from a directory and a portal, because its
pages are generated by an automated program rather than by human editors.
Popular search engines include Ask Jeeves, AltaVista, Lycos, and Google.

Spider. A program that automatically fetches web pages and feeds them to search
engines. (It’s called a "spider" because it crawls around the web.) Because most
web pages contain links to and from other pages, a spider can start almost
anywhere. As soon as it recognizes a link to another page, it goes off and
fetches it. Large search engines have many spiders working simultaneously. Also
known as a crawler.

Robot. A program that runs automatically without human intervention. A robot is
typically endowed with some artificial intelligence, so it can adjust to the
various situations it may encounter. Two common types of robots are agents and
spiders. Also known as a bot.

Search optimization. Tactics and techniques that make it easier for spiders to
find your page, contributing to higher ranking on a list of search engine
results. Basic optimization starts with listing relevant keywords in your metatags and building clear and descriptive words into page copy, title, text
hyperlinks, and image file names. It’s also important to design your site on a
logical link structure and follow standard HTML conventions, avoiding the use of
frames, dynamic URLs, Image Maps, and JavaScript for navigation.

Directory. A compilation of websites reviewed and organized by human editors
into useful categories and topics, similar to the organization of the Yellow
Pages. Examples of directories are the Google Directory, About.com, and the Open
Directory Project.

Portal. A web page that works as a starting point for a user’s session on the
Internet. Portals typically include a directory of websites, access to web
services and shopping sites, and search functionality powered by a search engine
provider. Example of portals are AOL, Netscape, CompuServe, and EarthLink.

——————————————————————————–
Interactive Ad Formats  (Back to Top)

Text-based ads on search sites complement a broad selection of ad formats that
encourage Internet users to take immediate action. The Interactive Advertising
Bureau (IAB), a nonprofit trade association devoted to the use and effectiveness
of online advertising, offers standards and guidelines for many of the following
dynamic ad formats, or interactive marketing units (IMUs).

Banner ad. A graphic image, usually a GIF or JPEG, that can be placed anywhere
on a web page, most frequently centered across the top. The tile ad is a smaller
counterpart, typically grouped with other tile ads along a side margin. The
standard banner ad is 468 x 60 pixels; the most common size for tile ads is 125
x 125 pixels.

Expandable banner. A banner ad that can expand to as large as 468 x 240 pixels
after a user clicks on it or after a user moves the cursor over the banner.

Beyond-the-banner. Any advertisement that is not a banner, such as an
interstitial or a pop-up ad.

Button. A clickable graphic that takes the user to another page or executes a
program, such as a software demo or a video player.

Skyscraper. A tall, thin ad unit that runs down the side of a web page. A
skyscraper can be 120 x 600 pixels or160 x 600 pixels.

Pop-up ad, also Pop-under ad. An ad that appears in a separate window above or
beneath the user’s current page. A pop-under ad is concealed until the top
window is closed, moved, resized, or minimized. A pop-up ad is similar to a
daughter window, but without an associated banner.

Shoskeles. An animated ad that moves across the browser, usually with sound
effects. It animates only long enough to play a message before settling into a
stationary ad on the page.

Interstitial ad. An ad page that appears for a short period of time before the
user-requested page is displayed. Also known as a transition ad, splash page, or
Flash page.

Daughter window. An ad that runs in a separate window associated with a
concurrently displayed banner. In normal practice, the content and banner are
rendered first and the daughter window appears a moment later.

Click-down ad, also Click-within ad. An ad that allows the user to stay on the
same web page, while viewing requested advertising content. Click-downs display
another file on the user’s screen, normally below or above the initial ad.
Click-withins allow the user to drill down for more information within the ad.

Floating ads. An ad that appears within the main browser window on top of the
page’s normal content, appearing to "float" over the top of the page.

Animated ad. An ad with movement, often an interactive Java applet or Shockwave
or GIF89a file.

Jump page ad. A microsite reached by clicking a button or banner. The jump page
itself can list several topics, which can link to your site.

Content integration. Advertising woven into editorial content or placed in a
special context on the page, typically appearing on portals and large
destination sites. Also known as web advertorial or sponsored content.
 

Original document available at:

http://scholar.google.com/ads/glossary.html

 

LocoBee.com Reseller Opportunity – Local Business Internet Marketing

Internet Marketing Reseller
You would be amazed how easy, and lucrative it is to start offering your clients effective internet marketing. We give you all the support and materials needed to have you ready to sell in just days. Our reseller marketing plans allow you to offer your clients highly effective internet marketing at an unbelievably low price. Not only can you start offering your clients results driven internet marketing, but you will earn huge commissions!

What is LocoBee?
LocoBee is a division of
eSource Marketing a full service marketing firm located in Gold River, California. Local internet marketing is the fastest and most effective form of online marketing. Our LocoBee product is a service provided to all local businesses with or without a website. More and more people rely on local search to find everything from restaurants to chiropractors to hair salons. Locobee is a tool for small businesses to take advantage of a consumer industry turning to local search rather than a yellow page ad to find local businesses.

How does being a reseller work?
It’s as easy as 1, 2, 3!

1 – Sign Up

• Click Here and input all of your business information.
• A marketing manager will give you a call as soon as we receive your information. We will ask a few questions to learn more about your business and ensure becoming a LocoBee reseller will benefit you and your business.
• We’ll send you an email with our reseller agreement that includes all the details and guidelines for becoming a
  LocoBee reseller.

2 – Support & Materials

• Co-Branded Website- We will provide you with a co-branded website with your logo side-by-side with the nationally recognized Locobee logo. (example)
• Worried about the marketing materials to get the word out? We took care of this for you; we designed dozens of brochures, flyers, business cards, and much more for you to use to grow your LocoBee sales and make more money!

3 – Make Money

• Sit back and watch your commission checks grow. A LocoBee.com online marketing reseller returns profits. Many of our resellers boast about how this service has helped them grow their business and turned old clients into new ones.
• We have several commission structures, so click on the “Get Started” link below and input your business information and a marketing manager will contact you to discuss the best choice for you.

Affordable Local Internet Marketing Strategies – Free Webinar for Realtors

Creating online visibility can be difficult and expensive to do correctly.
It takes a significant amount of time to develop a strategy and the tactics to attack a particular market. However, eSourceAgent.com has made it both simple and cost effective by giving you SIMPLE, FREE, PROVEN, techniques that you can do yourself in just minutes, all you have to do is invest your time. We have done the research, developed the strategies, and we are going to give them to you.

Next week, specialists from eSourceAgent’s advertising team will host two free online seminars called “Affordable Local Internet Marketing Strategies” These sessions will focus on how to develop and optimize highly effective local advertising campaigns, as well as techniques for measuring success.

The two webinars cover identical content, so you can sign up here for either the session on March 25th or the one on the 27th. Afterwards, you’ll receive an email with your access information. You can sign up anytime prior to the event but spots tend to fill up quickly. Grab yours early.

---

About this Webinar:
In this Webinar, we’ll cover new marketing techniques that have we see as the future of local internet marketing, as well as best practices for implementing them in an affordable way. We will also discuss tracking and optimization tips.

This Webinar is best suited for realtors that have a basic understanding of online marketing and would like tips for how to improve their efforts and track more effectively.

---

About eSourceAgent.com
Realtor Marketing & Realtor Advertising
You already know the internet is a great way to reach potential clients. You may have tried it before, without much success. You might be overwhelmed with techno-terms you don’t understand. Or you’re simply too busy to manage an online marketing campaign. eSourceAgent is the answer.

We offer a wide range of packages to fit a real estate agent’s needs. All of them include:

• Top Placement on Google to Capture Buyers & Sellers
  
• Access to 80% of Web Traffic
• The Expertise & Guidance of Google Adwords Certified Professionals
  

eSource Agent has a proven track record of driving traffic and generating thousands of online leads for Realtors®. With our expertise, you’re just a few clicks away from online marketing success. Choose from the following packages:

---

Tuesday, March 25th 11:30am – 12:30pm PST	Thursday, March 27th 9:00am – 10:00am
Sign up here	Sign up here

---

Testimonials:

---

“Your tips are great! I have to tell you – I was doubtful about your claim, SEO in
just minutes.
I’ve been able to complete almost all of the tips in under five minutes. Awesome!
I’m a real estate broker with two offices located in Southwest Missouri. I have two new websites and
your tips are putting those sites on the map.
Thanks!!”

Debbie DiFonzo, e-PRO, GRI
Broker/Officer

United Country VIP Realty

---

“I appreciate your
tips. I think they have been very beneficial and I believe the links that I have
set up will benefit me very much. Thank you!!!“

-Chuck Dellorto
McColly Real Estate

---

LocoBee.com we get crazy about promoting your local business.

This does sound LOCO. How does this work?

It is! For every territory that we are currently targeting we offer a wacky new promotion every month for the first 25 business categories that sign up. So for each promotion one and only one business can be represented in our effort. To get into the promotion we go first in first on. So if you own a house cleaning srvice and you are the first service of this kind in your local community then YOU ARE IN! If you would like to submit ideas for wacky promotions make sure the cost of materials is no more than $1000 and will work to promote 25 local businesses. Skies the limit — you can suggest anything. Someone suggested that we dangle the company president over the mall from a crain while he spoke in length about the 25 businesses with a megaphone – in a bee costume.

April 2008

April fools! We are still comming up with something for April but I want it to be BIG!!!! If you have ideas let us know by emailing us at info@locobee.com put “Crazy Marketing Idea” in the subject line. Anyone have a bee costume?

March 2008

March MADNESS 1000 Refrigerator Magnets

Printed 1000 magnets with 25 local business names on them and sent them to local consumers. This promotion is for the first 25 businesses in the local area in different categories. We have researched that people go to their refrigerator about 10 times every day. Also about 90% of people will use the magnet and keep them for approximately 2 years. Cool! That means it will be looked at almost 3 Million times! That’s crazy Local BUZZ!

February 2008

Every customer that signed up we created criagslist postings announcing their new partnership with LocoBee and promoting their services to local consumers. Turned out we did get traffic and I am sure our local business partners did as well. See a Craigslist post here .

January 2008

Printed 25 businesses contact information on oversized postcards and distributed them to 1000 local consumers. We do this for the first 25 businesses in the local area.

Contact information

Toll Free: (866) 651-8871
Email: Info@locobee.com

Please contact us if you have any questions about our Loco Buzz services!

Free Tip to improve your website marketing, that will only take you 7 minutes

Mark’s Marketing Minute Preview

January is the perfect time of year to give our readers a preview to Marks Marketing Minutes which provides free tips on how to improve your website marketing. So Read-on and sign up for Mark’s Marketing Minutes by visiting http://www.esourceagent.com/MarksMarketingMinutes.aspWe are still going local today – this time with the number 2 search monster Yahoo!. You will need to create a Yahoo! account to accomplish this task. Have fun promoting your services on the web and thanks for using my tips – I know, from past experience, you will benefit from it – I think you will be surprised! Mark’s Marketing Minute #6 Go to http://listings.local.yahoo.com/signup/create_1.php If you have an account log in now and skip to step 6. If you do not have an account click the big SIGN UP button at the bottom. Make sure and use an accessible email address so you can verify your account with Yahoo! Yahoo will send you a link via email and we will use your Google account in future MMM’s. Click the continue without installing the yahoo! toolbar You will be taken to the local listing form Fill out the form with your business contact information. Be sure to list any affiliations/associations you belong to. When you receive your Yahoo! account activation email go ahead and click the link to activate your account we will use it later. That’s it! You have successfully submitted your site to Yahoo! Local Search What Happens Now? You will be informed that your submission has been received and will be reviewed for inclusion within 3-5 business days. Once again – hang in there the fruits of your labor will begin to show itself soon. Bonus Tip Most Internet users prefer black text on white background and tests show that is the most readable color combination. Also web surfers prefer more white space on web pages than on printed material. Please visit the What to Expect page for important information you will need to know.Please let someone know about this free resource. People can sign up to receive this at http://www.esourceagent.com/MarksMarketingMinutes.asp?sentbymmID=ActiveRainBlog Sincerely, Mark Sprenger eSourceAgent.com Certified Google Advertising Professional Click here to find what we do. Visit our website Copyright ©2007. Mark’s Marketing Minutes and eSourceAgent.com is a trademark of eSource Marketing Gold River, CA 95670. Spam free If you do not want to receive information from us via email just reply to this email with remove in the subject line.

eSource Marketing – ActiveRain Blog

Take a look at our ActiveRain Blog, it provides free news and updates in regards to Realtor Marketing.

You can find great local Folsom, California real estate information on Localism.com eSource Agent – Google Qualified Company is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.